HRDCVR

Social Media

For this project, I served as the Social Media Fellow to crafting the brand's online presence across Twitter, Instagram, and Facebook. I took on this task by helping develop and implementing a consistent brand voice and curating online campaigns like the Passion Atlas, #newevery1, and #hoodsdeepworldswide. I was also in charge of managing the HRDCVR social media intern team of five living all over the country.

Passion Atlas

The Passion Atlas social campaign debut aligned with the initial release of the magazine. The Passion Atlas was also a featured section in the HRDCVR, where the brand's Kickstarter backers and friends of staff interviewed about what they love, hate, and make them tick. After reading through the initial drafts of HRDCVR, we instantly fell in love with this section, so we decided to center its release campaign around the Passion Atlas. Its goal was to shed light on the personality and diversity of the HRDCVR but not give away too much content. The beauty of the campaign came straight from the source, the people who help create Passion Atlas. I was able to pull quotes and pictures from an upcoming magazine to design 75 images for social media. The response to the cards was overwhelming, generating over 500 new followers on Instagram days before release. The Passion Atlas started as a simple section of the HRDCVR, but it served as a phenomenal introduction campaign for what HRDCVR had in-store with a slight pivot.

#HOODSDEEPWORLDSWIDE

#hoodsdeepworldswide is a social media hashtag that team HRDCVR created to curate the diverse world around us. Whether you’re being a foodie favorite NYC borough or riding dirt bikes in the Dubai desert, you can find the beauty that inspires you.

‍

These campaigns along with other social media strategies allow HRDCVR to gain over 6,000 followers in a seven month span, and helped sell over 5,000 copies of the HRDCVR magazine.