For The Culture

About this Project

Originally developed by Ark Creative Company, For The Culture was the first mobile form of charades to focus on African-American culture and has amassed over 300,000 downloads worldwide.

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Design Research • Prototyping • Product Testing • UX/UI Design • Branding • Content Creation

Initially developed by Ark Creative Company, For The Culture was the first mobile form of charades to focus on African-American culture and has amassed over 30,000 downloads worldwide.

The Culture’s shareholders expressed that the app’s instruction was bland and too light on content to provide users sufficient insight into how to play the game. My goal was to solve that problem by visually overhauling FTC to help establish the proper way to play the game and elevate the overall user experience.

In my UX/UI Designer role for FTC, I helped create and execute upgrade the app’s experience. Every page and illustration went through several iterations; the final revision exceeded the shareholder’s goals. I also designed and built the FTC website and social media campaign in collaboration with the owners of Ark Creative Company.

Home Screen

To start, I wanted users to learn about the game and how to play it at all times. To accomplish that goal, the about and instructions tabs were moved to the header below the logo. The plan was to remove the black outline surrounding each category for a cleaner display. That change wasn’t able to be implemented.

Instructions

For the instructions, I recommended a vertical scrolling page with navigation to the bottom right. To update this page, I created a cleaner phone vector that included the category from the app that looked much better than the previous green squares. To create a better way to communicate 'swipe right to get back to categories,' I made a right swipe icon.

The second step in the instructions process needed a complete overhaul. I didn't feel the last copy adequately explained what was going in the app experience; the revised manuscript is a step-by-step breakdown of the instructions. The custom illustration on this page also went through several iterations to meet shareholder satisfaction.

The next step in the instruction process was also fully revised to explain what happens after each guess and the degree to which you have to tilt the device.

After playing the game a few times, I noticed you only had 60 seconds for each round of questions. It was not mentioned anywhere in the initial instructions; I created a separate page in the app to notify users of the time restraint.